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With Airtable’s new asset review feature, you can expedite your team’s creative production process with clear, specific feedback.

Reviews and approvals on creative assets can be painful and confusing—but they can't be avoided. Whether you're working on a product shot for an upcoming campaign, a layout for a landing page, or even an image like the one at the top of this blog post, submitting for review and aligning with stakeholders is a crucial step.

  • The Airtable community has developed and published over 150 open source apps on GitHub. Remix open source apps and customize them to fit your own workflows. View all open source apps on GitHub Learn how to remix open source apps.
  • Plan a product launch, organize user feedback, outline your content calendar, or even manage fundraising outreach. With Airtable, you get a tool that can do it all.

Vague and unclear comments turn feedback into frustration and force your team to spend time and energy asking clarifying questions, meeting to chat through the feedback, and spinning their wheels trying to figure out how to move forward. What teams need is clear, specific feedback that helps them understand what a reviewer would like to see updated and where specifically those changes should be made. Which is why we’re excited to announce asset review, a new feature in Airtable to help your team manage the creative feedback process and get to approval, faster.

Airtable is free as long as none of your bases contain more than 1,200 records and 2GB of attachments. If one of your bases does exceed these limits, you will be asked to upgrade the workspace to which it belongs to one of our paid plans, which provide more space and many additional features. Sign up to attend a free, live webinar with our Airtable experts to learn how to add more power to your workflows. Watch now Learn how to build a custom dashboard to get insights, take action, and extend your workflows.

Speed up feedback without sacrificing work quality

Without clear feedback, working through multiple rounds of revisions and updates to a single asset can take days or even weeks. This slows down your entire content creation pipeline—delaying publishing dates, campaign launches, and more. With asset review, your team is able to give feedback quickly, in the same place where content is planned, so there’s no time wasted switching back and forth between tools, and you have a record of all your feedback in one place. Plus, asset review ensures that the feedback is specific by giving reviewers the ability to leave comments directly on the correct area of the image or video. Your creative team knows exactly what each comment means and what the reviewer is referring to in their feedback. That way, your team can move through feedback and get to a final version faster, while still keeping your quality bar high.

How to use asset review

Asset review builds on existing Airtable functionality so it’s easy to implement with your team. To use asset review, first start in the base where you’ll be working through your creative assets. Make sure that your base has an attachment field so you can easily upload image or video files and associate them with the correct records in your base.

When you have an asset ready for feedback, simply upload the attachment to the corresponding record in your base. Once uploaded, let you team know that you are ready for feedback by @mentioning them in a comment. Or, if you consistently have the same folks reviewing work, set up an automation that automatically sends them a Slack message or an email when an attachment is added to notify them that you’re ready for review.

Reviewers can then open the attachment and leave feedback directly on the image or video. These comments will show up as annotations on the image, and teammates can open them to get a full view of the feedback they received on their work.

As your team works through the feedback, they can follow up with clarifying questions or thoughts by replying directly to each comment. These comments stay threaded, helping you keep conversations focused to move through revisions quickly.

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Suggestions for using asset review

Asset review can be used whenever you’re giving feedback or adding commentary to an attachment in Airtable. Internally, we use asset review to give feedback on designs, point out bugs or problems in product screenshots, and any time we have specific feedback we’d like to give.

If you need some inspiration, here are a few use cases that we think are a great fit for asset review. Bonus: you can use a pre-made Airtable template to get up and running in minutes.

Start leaving feedback today

Asset review is available on all Airtable plans, so any customer can start leaving feedback today—simply open an attachment and start commenting. We can’t wait to see the beautiful images and videos you’ll create with Airtable.

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Discover indispensable apps, integrations, and automations designed for marketing professionals.

Thousands of marketing teams rely on Airtable’s flexibility to help deliver innovative campaigns, generate click-throughs, drum up conversions, and influence total revenue.

Whether you’re an Airtable diehard or just getting your feet wet, we’ve created this blog and our new marketplace collection to help your team unlock even greater value from Airtable. Oh, and every app, integration, and automation we’ve highlighted require zero code from your end.

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Let’s get started.

Apps to create flexible, customized marketing workflows

When it comes to marketing workflows, there's no one-size-fits-all model. Your team is unique, and so are your marketing needs. With Airtable apps, you can customize your base to match your exact workflows. Apps empower you to analyze, enrich, and take action on your data from within your Airtable instance (what we call a “base”). That means there’s no context switching required.

Here are ten great apps to help you get started.

1) Chart:Fittingly named, Chart lets you visualize your data in dynamic graphs, tables, or diagrams. This app is perfect for tracking marketing campaigns, unique visitors, and clickthrough rates while making your team’s hard work visible.

2) Miro:Miro is what happens when a pile of sticky notes and a whiteboard are thrown in a digital blender, then mixed to perfection. It’s a fantastic way to collaborate on brainstorms without getting held up on process or structure.

3) Pexels:Source free stock photos for your content pipeline. Whether you’re using them for thumbnail inspiration or adding flair to your records—Pexels will enhance your marketing base.

4) Abyssale:This app creates images using nothing but your records' data. Perfect for social media images, display ads, or online promo codes, Abyssale is a fantastic way to make your data visual.

5) Summary:Another perfectly named app, Summary displays important marketing metrics in huge, colorful numbers on your dashboard.

6) Loom:Loom makes creating screen captures and video content a cinch. Their Airtable app makes it easy to view those videos, right from within your base. Perfect for explainer videos, internal communications, or walking team members through a new process.

7) CSV Import: Important data trapped in a CSV file? Set it free with CSV Import, which lets you add new records to an existing table by simply dragging and dropping your CSV file into the Airtable app. It’s perfect for converting customer leads, or an email subscriber list into Airtable.

8) miniExtensions Portal:Sometimes you don’t want your third-party vendors to have access to everything. This app limits external team’s access to your Airtable marketing records, while still allowing them to view— and even update—relevant records.

9) Scripting:Supercharge your Airtable base with scripts that eliminate tedious tasks like data validation and bulk record creation. Write, edit, and run short scripts to handle repetitive tasks—all within Airtable. Build a script of your own with a bit of JavaScript, or take advantage of our library of pre-built script templates, no coding required.

10) Data Fetcher:Import lead information from your CRM, send emails using your marketing automation platform, and more with Data Fetcher. This slick app lets you run, save, and schedule API requests between Airtable and your essential marketing services. War thunder british ships.


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Integrations to connect your tech stack and increase marketing agility

The average marketer spends two to three days per month compiling reports—and 36% spend more than four days—that’s one full day each week—cobbling together data from different sources. Efficient technology needs to adapt to your needs and workflows—not the other way around.

By integrating your Airtable marketing base with the tools and platforms you already use, you can unlock powerful automations, leading to more productive teams and more time to focus on strategic tasks.

These platform integrations require no coding whatsoever, and can be connected to Airtable in minutes. Here are a few we recommend:

11) Hootsuite:

Automation action:Automatically send social media message copy from your marketing campaign workflows in Airtable directly into Hootsuite for scheduling and publishing.

12) Box:

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External source sync:Send Box file information (URL, attachment, etc.) directly into an Airtable view. This is often used by marketers who need to track their content pipeline in Airtable and are collaborating with a design team that hosts their creative using Box.

13) Salesforce:


Automation action: Seamlessly create or update Salesforce records directly from your Airtable marketing base. Marketers typically use this to hand over contact or opportunity information to sales reps using Salesforce.

14) Google Calendar:

External source sync: Send Google Calendar event information directly into your Airtable marketing base. Use this to sync content or campaign calendars that are managed in Google, so marketing teams can action the data in Airtable.

15) Microsoft Outlook:

Automation triggers and actions: Use automated triggers and actions to more deeply integrate Microsoft Outlook email and calendar into your Airtable workflow. This is great for working with outside vendors who are sending your marketing team deliverables via email.

Automations to scale marketing operations and eliminate inefficiencies

Many marketing teams are tasked with “doing more with less,” and automating your workflows in Airtable can be a great start. Enter Airtable Automations.

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Airtable Automations is a powerful “rules engine,” which allows teams to automate even the most complex workflows. By creating simple if-then rules, you can save time, boost productivity, and eliminate repetitive tasks and human errors.

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We’ve set up a few suggested automations for you to peruse in our Marketplace collection. Here’s a brief look at what you can accomplish:

16) Send a weekly digest:Send a recurring email, updating your stakeholders on the progress on a recurring basis.

17) Post to Twitter: Post specific information from your Airtable marketing base directly to Twitter.

18) Send a Slack message: Send information from an Airtable base to a Slack channel.

19) Create a new record from Google Sheets: Sync information from Google Sheets into Airtable.

20) Update a record:Automatically update a field associated with a record based on actions in Airtable.

Empowering marketing teams to work smarter and faster

Airtable gives modern marketing teams the agility, flexibility, and scale they need to manage their unique processes and workflows. Whether you want to streamline your editorial calendar, centralize brand assets and product messaging snippets, or coordinate major launch events with ease, Airtable has you covered.

To get started, view the complete Airtable Marketplace collection for marketers.

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