Amazon Find Product By Picture

The number of sellers on Amazon is increasing, which means competition is fierce. There are millions of sellers, and you need to stand out to convert customers and increase sales.

Here’s how you find a product with a picture: 1. Save the product’s picture to your computer, or open the picture in a new tab (right click on the picture open in new tab). Infographics: Spending a lot of time writing a keyword dense description and bullet points for your.

Sellers optimize all aspects of their product listing page; the product title, it’s description and pricing. A key component of an Amazon listing is product photos. These show what your product looks like but also its design, function, and usage. These aspects are key to telling shoppers a lot about your product. A single picture is worth a thousand words.

Your products will show on the product listing page as well as shoppers’ search result page as thumbnails. The quality of your image has a big impact on your click-throughs, and conversions rates and these actions are incorporated in the Amazon ranking algorithm. If your products get clicks and are purchased, they have a better chance of ranking higher in the search result page. That’s what a quality product image can bring to your Amazon business.

It’s crucial to understand the importance of quality product images. How can you optimize Amazon product images? We will break down this question in detail, and give you our best tips to help you make your product images visually appealing. Keep reading.

  1. Follow the product image requirements of Amazon

When you optimize Amazon product images, you have to follow the Amazon product image requirements. Make sure your images comply with the rules.

There are some technical aspects you must understand. Here is a summary of their requirements:

  • Image format: TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png)
  • Image size: Images should be at least 1000 pixels or larger in either height or width
  • Color mode: RGB or CMYK
  • Image name: File names must consist of the product identifier followed by a period and the appropriate file extension

For the primary product image, ensure you have:

  • A professional photograph of the product
  • An image of the product alone
  • Plain white background
  • The product should account for at least 85% of the frame
  • An image from watermarks, text, and promotional stickers as these are banned

For subsequent images, make sure:

  • That the image is of or pertaining to the product being sold.
  • Where the image features other products or objects that they are used to demonstrate the use or scale of the product, otherwise, they are not allowed.
  • The product images fill 85% or more of the image frame.

Other factors to be aware of:

  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are prohibited.

If there is any violation of the rules, Amazon will suppress your product listings, and your products will not show in the Amazon search result page. It’s imperative that you always follow the product image rules issued by Amazon.

  1. Make your main image eye-catching
Amazon find product by picture search

The main product image is the key driver for your click-through and conversion rate.

Pay special attention to your main image; optimize it, it shapes the perception of the quality of the item, which will help you increase your Amazon rankings.

  • A plain white background helps the item stand out and look sharp and clean.
  • Shoot the product photo professionally.
  • Choose the best angle that highlights the features of the product.
  • Only show a single product.
  • Try and distinguish your product from competitors.
  • Make it eye-catching to stand out.
  • Make it recognizable.
  1. Reduce the size of your image file

Amazon has found that if page load speed drops by 1 second, they lose around 1.6 billion a year.

Don’t underestimate the loading speed of your product listings because it greatly impacts customers’ shopping experience. The loading time of your product images depends on how large they are. The larger the file size, the longer it will take to load the image. Listings that load slowly have lower conversion rates. A smaller image size loads faster, and this reduces your bounce rate, which will increase conversions.

To reduce the file size, you can use advanced Apps to get a quality image with the smallest file size. There are many choices like Photoshop and Pixlr Editor, plus other compression apps like TinyPNG.

  1. Capture high-quality image

Images need to be aesthetically pleasing and technically suitable. Remember, you are trying to encourage shoppers to buy your products. Replace poor images with quality shots.

Technically, you have to set a product photo with a white background. Grab a white sheet or a piece of white cloth, and find a spot to shoot your image. Remember, light is everything. Choose a spot indoors with natural light, maybe by windows. If you need more light, you can add an extra source.

Try lots of angles and shoot your product in many different ways. Make sure there is space to edit and always keep the product in the center of the frame for a tight square crop.

Remember, you can still improve the images by editing; you can change the exposure and make the background whiter. Apps like Amazon Seller App, VSCO, PS Express, and Snapseed can help you make edits. Pay special attention to the brightness, temperature or saturation, clarity, and highlights of your product image.

  1. Name your image properly to improve SEO

Smartphones, cameras, and computers assign a name to image files. It would be very easy to keep them as they are; however, this is not a good SEO practice. Your image file names matter for your product ranking on Amazon. Name your images with qualitative keywords in a descriptive and to-the-point manner.

Optimizing file names makes it easy for the crawlers to index your images in the Amazon algorithm. The crawlers can easily recognize text and identify keywords in the image file name, whereas they get nothing from the default series of numbers or text automatically assigned by the device used to capture the images.

Amazon Product Finder

Re-name your images in English and use keywords relevant to the search term shoppers will use to search for your product.

  1. Use a wide range of product photos

Using a wide range of shots gives shoppers a detailed view of the product.

  • Show different perspectives so that the customer feels as if they’ve seen the whole product; otherwise, you will lose conversions.
  • Show the benefit of the product.
  • Show how it’s used.
  • Use images to place your product in a customer’s life in a way they can understand.
  • Think about lifestyle and context photos.
  • Highlight the product’s design and functions.
  • Distinguish your product with different perspectives.
  1. Test your product images

Having lots of great looking images can cause a problem, however. How do you decide which is best? Testing them will help you choose. Trial different images and see which has the most sales over a set time frame.

You have choices when deciding what to test. You can test the number of images per item, per category, and page. Testing will reveal the best number of thumbnails to feature for each product.

You can also test the file size and find out how higher quality images with slower loading speed affect your business.

You can also test which images your customer prefers. Showcase the images from different perspectives, angles, backgrounds, and image type, to figure out which customers prefer.

When you plan to test your product image, remember to test only one variable at a time. This is to make sure that it’s the variable affecting the result.

In a nutshell, your product images can make or break your Amazon success.

  • Optimize them to boost your sales.
  • Follow the Amazon guidelines.
  • Create great primary images.
  • Compress image file sizes to improve your load speed.
  • Name your images to improve SEO.
  • Use a wide range of product images
  • Set up testing to choose the best performing images.

If you are new to this, incorporate these tips into your business practice. Never fail to exhaust any possible chances to make your product listings stand out among competitors, and you will see improvements in your Amazon rankings, business conversions, and profits.

Author bio:

Sharline Shaw, the founder of a, is an expert on Chinese export trade. With 10 years of experiences in the field of sourcing in China, she is familiar with all relevant regulations and laws about China’s exporting. She’d love to share her experience with people and has written many helpful articles.


When you add a new product or bundle listing to Amazon's catalog, you need to submit an image of your product to Amazon. Amazon has a specific set of requirements that must be followed regarding your image. I listed the requirements that are shown on the “Images” tab from the “Add a Product” form.

Images must meet the following requirements:

  • Products must fill at least 85% of the image. Images must show only the product that is for sale, with few or no props and with no logos, watermarks, or inset images. Images may only contain text that is a part of the product.
  • Main images must have a pure white background, must be a photo (not a drawing), and must not contain excluded accessories.
  • Images must be at least 1000 pixels on the longest side and at least 500 pixels on the shortest side to be zoom-able.
  • JPEG is the preferred image format, but you also may use TIFF and GIF files.

Creating an image that meets these rules using Adobe Photoshop Elements isn't difficult and in this post, I'll show you the steps on how I quickly create my image files.

Take Your Picture
Taking a picture of your product is obviously the first step in creating your image. However, before I continue with this post, I want to point out that I'm not a professional photographer and I don't have a fancy (expensive) camera. I use either my Samsung WB350F camera or my iPhone camera to take the personal photos shown on this website and on Amazon.

Through lots of trial and error, I found that following these two guidelines gives me a base photo to use for Amazon that requires very little time in editing.

1. Light up your product: You want your product to stand out and not be covered with shadows. I found that natural lighting (sunshine) works well. On sunny days, I put my object near a window and I can usually get a decent picture. However, on those dark rainy days, sometimes I'll drag out one of my lighting kits that I received for my birthday. They are the Fancierstudio Light Kit 3 Point Lighting Kit Fluorescent Lighting Kit Umbrella Kit DK3B and the G-Star PH-Studio-T1 Photography Photo Studio Lighting Kit. If you buy one, keep in mind that they do take up lots of space and you may not have a permanent location for them to always be setup.

2. Take the picture against a solid background color that does not contain any of the same colors of your product: To easily get your pure white background, you want a simple, uncluttered one-color background to start with. Don't take your picture in front of a bunch of objects of different colors. This will just make your editing job in Photoshop Elements harder. In the picture that I'm using in this post, I'm using the dark blue fabric that came with my G-Star lighting kit. But, I have used my walls, closet doors, sheets, table tops and white poster board as a backdrop. It doesn't really matter what you use for your backdrop since it's going to disappear from your picture anyway. You'll understand this guideline better when I demonstrate how to create a white background later in this post.

Now that you have a few guidelines to follow for taking your picture, let's get started with making sure the photo meets Amazon's image requirements. Below is the picture that I'll start with (since it was a dark and rainy day, I used my G-Star lighting kit):

Image Requirement
Products must fill at least 85% of the image. Images must show only the product that is for sale, with few or no props and with no logos, watermarks, or inset images. Images may only contain text that is a part of the product.

To meet the 85% requirement, open the image in Photoshop Elements editor and crop the photo. You do this by selecting Image -> Crop. Below is a screenshot of the cropped image in Photoshop Elements. You can see that there aren't any extra props, logos or text.

Image Requirement
Images must be at least 1000 pixels on the longest side and at least 500 pixels on the shortest side to be zoom-able.

To check the file size, select Image -> Resize -> File Size. A pop up box will show you the dimensions. You can see that this image meets the requirement. If the image is too small, I recommend adjusting the megapixel setting on your camera to a higher setting and then taking another picture. Even though you can resize the picture to a larger size in Photoshop Elements, you risk losing photo quality. Below is a picture of the Image Size dialog box. Notice that the pixel dimension is huge at 5.86 M. We will make it smaller later so that the image loads quickly.

Image Requirement
Main images must have a pure white background, must be a photo (not a drawing), and must not contain excluded accessories.

Now, we will create a pure white background by using the Magic Extractor. You get there by selecting Image -> Magic Extractor. Below is a screenshot of the Magic Extractor screen:

The way that the Magic Extractor works is that you tell Photoshop Elements which colors are the foreground (your main object) and which colors are your background. That is why having a solid color background with colors that don't match the same colors of your product is important. Once you tell the program which colors make up your foreground and background, the program will subtract out the background. If your foreground and background colors match, then you should still be able to do a white background but you'll just have to work harder for it.

To use the Magic Extractor, start by selecting the Foreground Brush tool (located at the upper left corner) and click on your foreground (product). The red dots show where you clicked. You can adjust the brush size and the dot color with the tool options located in the upper right corner. I usually go through and click on as many colors as I can.

Next select the Background Brush tool and click a few times on the background:

Amazon Find Product By Picture

The next step is to hit the “OK” button and make the dark blue background disappear:

To add in the white background, select Layer – > New Fill Layer -> Solid Color. When the “New Layer” box comes up, just press OK. You'll now go to the color picker screen where you can choose white:

Current utc date time. Unfortunately, the white background is covering up the main picture.

To fix that, move the white layer so that it's underneath the main picture. You do this by changing the layer ordering. As you can see, my main picture is on the bottom.

I need to move it to the top by sliding it with my mouse pointer. Now, the main picture is on top:

Now, I have a white background!

Sold By Amazon Products

Image Requirement
JPEG is the preferred image format, but you also may use TIFF and GIF files.

The final step is to save it as a JPEG. Since the image will be viewed online, I use the File -> Save for Web selection. This will save it as a JPEG file and also reduce your file size. Remember the 5.86M size earlier? The reason why I reduce the size is so that the image loads faster. In the screenshot below, you can see that the original picture was 7.82M and now it's 294.9K. You can also adjust the width and height in this screen too.

Now, I have my final image that meets all of Amazon's requirements:

I hope that this tutorial helps you create your image files for your product/bundle listings! If you want to learn more about Adobe Photoshop Elements, you can read about it here on Amazon. Keep in mind that the version shown on Amazon is Adobe Photoshop Elements 13. I am using Adobe Photoshop Elements 11 as I purchased my copy a long time ago. I wouldn't think that cropping, checking for image sizes, using the Magic Extractor and saving your files would be too different in the newer version but there is always that chance.

Find Amazon Product By Image

As always, please ask me any questions in the comment form below or you can ask me questions on my new Facebook page!

Photo Credits
Featured Image of Camera with White Background: © coloured photograph –
Blog Post Images: Diana Poisson

Amazon Find Product By Picture
If you found value in this blog post, please share it to help others. Thank you!